Key point made in the workshop lead by Jay Arbetter earlier in the day: make the person you are talking with know you like or love them.
A 30-second commercial should include:
- Names of target companies
- Description of what you do and job title
- What you want to do
- If changing careers, what is the desired career
- Specific statement of what you want to explore or what you want to sell
- Identification of who you are – NOT a job description
- Personality
We all have something to offer; we need to figure out how to package it.
Emphasize different characteristics and traits depending on who you are talking with.
- When talking to Human Resources, they want safety and no problems.
- When talking to a Director, they want somebody to save or make money, is knowledgeable, and looks good.
- When talking to CFO/COO/CEO, they want a big thinker, rock star, and problem solver. They want someone who is smarter than they are who will accomplish goals and win.